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: Taylor Allen (Colorado Public Radio); 23 December 2019; 23 December 2019; Hits: 301

Army recruitment today is less "Be all you can be" and more "Call of Duty"

Taylor Allen / Colorado Public Radio - The main source of light in this dim, warehouse-sized room in suburban Denver comes from rows of screens. Each panel shows fast-paced military action — camouflaged soldiers swarming a city or special operations forces securing a target.

Andrew Garcia, 22, plays 'Call of Duty: Modern Warfare' at the Localhost Denver Arena during an October Army recruiting event. Photo: Taylor Allen, Colorado Public Radio One of the figures hunched over a computer in the darkness huffs in disappointment.

"I've died like four times in three missions," said 17-year-old Gavin Gains.

Even though he wasn't dominating the brand new "Call of Duty: Modern Warfare" game, Gains attracted the attention of the event's sponsors - the U.S. Army. The office held this release party for the new game at an esports venue called Localhost Arena. Anyone who came to the party was able to play the new game as long as he or she also spoke to Army recruiters.

"This is the targeted demographic - these young men and women that came out here to play the esports," said Sgt. Vincent Cruz, an Army recruiter.

The Army has turned to esports, along with other new marketing strategies, in an attempt to make military service more appealing to young people. Cruz says video games are a way for the Army to connect with more people. It has even created its own professional esports team, which has become part of Cruz's pitch.

Cruz said the military wants to, "Reach out to these men and women and show them that 'Hey, you can actually do this in the Army and get paid by the way.'" The Army calls its esports efforts "some of the highest lead-generating events in the history of the all-volunteer force."

Mission: Readiness at Year Ten

The 750 retired admirals, generals, and other top military leaders who are members of Mission: Readiness recognize that the strength of our country depends on a strong military. Since 2009, Mission: Readiness has championed evidence-based, bipartisan state and federal public policy solutions that are proven to prepare our youth for life and to be able to serve their nation in any way they choose.

OpEd: Gary David Ghirardi, National Network Opposing the Militarization of Youth -

Mission: Readiness, a project ostensibly of the Pentagon, has just celebrated its tenth year of entering our nations preschools to promote the health and qualification of “children at risk” to be eligible to enter military service in fourteen years to fifteen years when they reach the age of legal military enlistment. This program, which is one of five components of The Council For a Strong America, is a bipartisan effort by supporting Democratic and Republican policy makers and retired military elites to shepherd these youth into productive outcomes in opposition to what is being represented as an epidemic of bad health, crime, drug addiction and sub-literacy.

Mission: Readiness, in its initial incarnation, posited that the state of American youth was a “national security issue,” meaning that enlistment aged youth, due to inadequate health, educational deficits, criminal records, and drug addiction, deprived the military of qualified candidates for military service. In subsequent years, the message was toned down to pose the issue as one of being “citizen ready” and now has morphed into five individual emphasized programs encompassing crime interdiction, military readiness, prepared workforce, physical preparedness and religious grounding, now being spearheaded by evangelicals to strengthen family and community ties.

Much of what is being expressed are ideas supportable aside from political or philosophical differences: We should want the best for our children and youth and want them to be healthy of mind and body and yet, coming from the perspective of peace communities, we need to ask and ultimately challenge, why should laudable goals be usurped by the Pentagon with its egregious history of national and international human rights violations and exposing its own soldiers to physical, social, and mental health threats?

The Army Beat Its Recruitment Goals This Year by Targeting Students in Debt

“Debt is a form of social control. You can force people to do all kinds of things if you put them in debt first."

Leila Ettachfini / VICE - The U.S. Army has already achieved its recruiting goal this year, after falling short about 6,500 recruits in 2018. At the Pentagon this week, the head of Army Recruiting Command Maj. Gen. Frank Muth attributed the success to America’s crippling student debt crisis.

While the Department of Defense’s 2019 budget is $686 billion, that number is less than half of the collective student debt in America, which surpassed $1.5 trillion this year. “One of the national crises right now is student loans, so $31,000 is [about] the average,” Muth told reporters. “You can get out [of the Army] after four years, 100 percent paid for state college anywhere in the United States."