1 . P U R P O S E . This regulation establishes the policy , responsibilities, and procedures governing the US Army Recruiting Command (USAREC) National Convention Program.
2 . SCOP E . This regulation is applicable to all elements of this Command and to both the Regular Army (RA) and the US Army Reserve (USAR) recruiting effort.
3. POLICY. It is the policy of this Command to conduct effective sales promotion programs that sup- port the Army recruiting mission. The National Convention/Exhibit Program is a sales promotion acti- vity that can, with proper emphasis, appreciably enhance the recruiting effort. USAREC participation in civilian sponsored conventions/exhibitions provides our recruiting managers a dynamic forum and unique opportunity to meet , in a concentrated period of time , key decision makers , centers of influence (COI), opinion leaders, and prospects. - pdf