Another Cover for Army Recruiting
From Draft NOtices, July-September 2006
Pat Elder -
The pressure is on. You’ve got a lot of things you want to do in your life and all too often, you’re going to have to pass a test to get what you want.
High school students across the country are greeted with this message when they log on to the March2Success.com Web site hosted by the U.S. Army. March2Success, a popular, Web-based, 30-hour course designed by Educational Options, The Princeton Review, and Kaplan, Inc., is ostensibly a program that provides training in test-taking strategies and problem-solving skills and teaches students how to improve their math and English knowledge.
The program, however, is actually a thinly veiled military recruiting tool. Like the Armed Services Vocational Aptitude Battery (ASVAB) and the Junior Reserve Officer's Training Corps (JROTC), two widely prevalent programs in the nation's high schools, March2Success is about recruiting for the armed forces.
The Army freely admits there are several advantages to providing this online service to students. First, it drives traffic to the Army’s recruiting Web site, www.goarmy.com, and generates leads for recruiters to pursue. Students are prompted to indicate if they want to be contacted by a recruiter; Army graphics and propaganda are omnipresent. March2Success offers a state-of-the-art product to schools and students who rarely have access to free online instruction. The program helps to strengthen the relationship between Army recruiters and school staff. After all, school "penetration" and "ownership" are cited in military manuals as tasks for all school-based recruiters.