James Dao -
Ad Campaign for Marines Cites Chaos as a Job Perk
The war in Iraq is over, the troop reduction in Afghanistan is under way and America’s next war front is far from clear. If you are a military recruiter, how do market your product?
The Marine Corps thinks it has the answer: focus on something the world has in endless supply — chaos.
On Saturday, the Marine Corps will open its latest marketing campaign, “Toward the Sound of Chaos,” which will use social media, television commercials and print ads to underscore two points: That while no one knows where the next global hot spot will be, the Marines are ready to charge there.














No mail on Saturday, maybe, but small-town police get armored personnel carriers?



