Some Defense Department officials are ready to exploit Charlie Kirk’s death.
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September 18, 2025 / Ellie Quinlan Houghtaling / The New Republic - Top U.S. military leaders are considering a new recruitment strategy that would leverage Charlie Kirk’s legacy and memory to draw more of America’s youth into the armed services.
The Pentagon would frame the drive as a “national call to service,” according to U.S. officials who spoke with NBC News. Possible slogans for the recruitment effort include “Charlie has awakened a generation of warriors.”
The enlistment strategy could potentially involve Turning Point USA, Kirk’s political organization, morphing it into recruitment centers. “That could include inviting recruiters to be present at events or advertising for the military at the chapters,” NBC reported that two defense officials explained.
There are some 900 official college chapters and around 1,200 high school chapters of Turning Point USA across the nation, but the conservative advocacy nonprofit received more than 54,000 inquiries for new campus chapters in the 48 hours after Kirk’s assassination, according to TPUSA spokesman Andrew Kolvet.