Jeff Smith (GRIID) -
This action alert is re-posted from Campaign for a Commercial Free Childhood.
For nearly 25 years, Channel One News has been the nation’s most pernicious in-school advertiser, wasting taxpayer-funded class time by showing student-targeted commercials to a captive audience of schoolchildren. But there are signs that Channel One’s days may be numbered. Many schools have dumped the network and its student audience has shrunk from 8.1 million in 2000 to 5.5 million today. But that’s 5.5 million too many.
And now, in a desperate attempt to make up for lost revenue, Channel One is escalating its daily commercial assault by advertising inappropriate and disreputable websites to students and turning entire broadcasts into ads. That’s why CCFC is calling on state departments of education to conduct a thorough review of the costs and benefits of showing Channel One News in school and to encourage local districts to suspend its use until such a review is complete.