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Changing Recruitment Policies in Schools: One Phone Call and Email at a Time

Kate Connell -

Kate ConnellIn the spring of 2014, I went to observe a career day at Santa Barbara High School, where my son is enrolled. There were a variety of organizations with representatives and literature tables. The Marines and the Navy recruiters were also there. They were soliciting student contact information. The Marine’s “survey” form included questions such as, “Did you know that the Marine Corps has a $150,000 scholarship?” and “Did you know that the qualifications for the Marine Corps are higher than the standards of UC Santa Barbara?” I told them that under the school’s existing recruiting protocol they were not allowed to get student information directly from students, and that they had to go through the Santa Barbara Unified School District office.

 

I turned around and saw the school's career counselor and approached him, reminding him about the school's recruiter protocol. He didn’t recall that part of the protocol and said he would talk to the military recruiters about it. I asked, “What about the information they have already gathered from students?” I went back to the Marine recruiters and repeated that they were not allowed to solicit student information. I picked up the surveys they had collected and said that I was going to tear them up and throw them out. They consented, so I ripped them up.

 

I went to the Navy recruiters’ table and told them the same thing. They had a binder with the protocol in it and looked it up. The Navy recruiter said, "That's correct, here it is, in 'G.'" (G. Recruiters visiting schools shall not at any time solicit contact information directly from students or require it as a condition to participate in an activity or receive an award or gift.) I said, "I am going to take this sign-up sheet and tear it up," holding it up for them to see, and they also said ok.

Hansel and Gretel at the Military Recruiter

John LaForge -

'With sexual violence, endless wars of occupation, fatalities, brain trauma, permanent disabilities and an epidemic of suicides, what military recruiters are selling these days looks like a lot like a bad horror show.' (Photo: via occupy.com)Military recruiters must feel like Hansel and Gretel’s “wicked witch,” fattening up the children to eat them. With sexual violence, endless wars of occupation, fatalities, brain trauma, permanent disabilities and an epidemic of suicides, what they’re selling these days looks like a lot like a bad horror show.

With the chance of being sent into quagmires in Afghanistan, Iraq, Pakistan, Syria, Yemen, Somalia, etc. on one hand, the likelihood of being sexually assaulted on the other three-fourths and the specter of suicide among vets of all stripes¾you have to wonder how recruiters get anyone in the door. Newbies must not be reading the papers; all four active-duty services and five out of six reserve components met their recruiting goals in 2014, according to the Pentagon.

Football, the military and one Florida high school student’s difficult choice

Kent Babb -

MONTICELLO, Fla. — The binder sat open on his adoptive mother’s lap, turned to the page where the scholarship papers lay in a transparent sleeve.

JROTC instructor talks to students in impoverished Florida panhandle communityNik Branham said nothing, holding the phone in its camouflage case close enough that his face glowed. The woman supported her 17-year-old’s plan to join the Army, but she didn’t understand it. These papers were a miracle, as she saw it, college at least partially paid for because of the hell he had survived, a chance at an education and maybe a few more years of football, the game he once loved.

“I done explained everything,” said Alice Branham, a foster parent who adopted Nik and his older sister Ambrosia six years ago, and when the process was complete the state of Florida offered the “Road to Independence” scholarship. In the time since, Alice had come to love him, to become inspired by his confidence and also frustrated by it, to refer to him as a “pit bull”: Once he sank his teeth into a decision, he wouldn’t let go.

“Nobody can change my mind,” he said, and Alice looked away.

In the South, like most parts of the United States, football and the military are cultural siblings — two powerful and venerable forces, brought together week after week for the crowds and cameras. There are anthems and flyovers, shared terminology like “formations” and “blitzes,” pride in home teams and service branches passed through the generations like precious heirlooms.

But beyond the bright lights and choreography, these grand American institutions face frequent and, often shared, criticism: that both are overgrown and unnecessarily powerful, that players and soldiers are trained for games and combat but rarely are prepared for a return to normal life, that football and military recruiters sell a glamorized version of reality — rarely mentioning the shared risks of long-term brain injuries, psychological disorders and a shortage of post-career support.

In Jefferson County, this mostly rural and increasingly poor area in the Florida Panhandle, young people are drawn to the glory, sure, but many of them see football and military service as something more fundamental: a way out. Indeed, surveys have shown Jefferson County — nearly 19 percent of the roughly 14,200 residents here live below the poverty line — as a high per-capita producer of both college football talent and military recruits. An audit of 2013 college football rosters by Mode Analytics found that about one in every 83 boys left the county to suit up for a college team. “We’re definitely a tougher breed,” said DeVondrick Nealy, a Monticello native who’s now an Iowa State running back. -
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Revised 04/25/2016

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