Protests and marches have brought people together throughout history providing individuals a space to visibly stand up for what they believe in. They have often gained lots of media attention as well. Protests and marches themselves often do not bring about a direct change in policy or activity so it is important to utilize them for what they do have to offer. Rallies and marches are a good avenue to get your message out, so you must be very clear about that message, such as having matching signs with the same slogan or set of slogans and website. They are also a great way to do outreach, but you must make sure you have folks handing out flyers about why you are marching, what your demands are, how to get involved and contact info. In addition, protests and marches attract the media so it’s important to be prepared with press packets, spokespeople and a very clear message.
Things to remember/do when organizing a rally or march:
- Outreach, outreach, outreach! (flyers, chalking, radio, newsletters, emails)
- Pick the right day and time (Are people at work, in class, out of town)
- Location matters (Who is your target, your audience, will you be seen?)
- Get your message clear and announced early on
- Make sure your speakers represent a wide variety of perspectives and constituents
- Choose a dynamic MC (Young people are great!)
- Check to see if you need permission or a permit
- Don’t forget the sound system (megaphone and/or mic & speakers)
- Grab the Gear! (Banners, signs, buttons, T-shirts, noisemakers, etc.)
- Press preparation (Alert the press, press releases, spokespeople, sound bytes)
- Engage onlookers (Make sure you’re handing out flyers and talking to folks)
