January 10, 2023 / Günseli Yalcinkaya / Dazed - “I’m not the American dream, I’m more like the American nightmare,” beams the influencer known as Haylujan in a video to her 363k TikTok followers. With full-face E-girl make-up, drawn-on freckles and a rosy nose, the 20-year-old is the face of an unsettling new breed of E-girl garnering millions of views online. She posts thirst traps inside choppers and pouty selfies with assault rifles, with hashtags like #pewpew and #militarycurves. She shares cutesy unboxing compilations and make-up tutorials, Get Ready With Me videos and lip syncs. She jokes about war bunkers and plays with remote control tanks, which she overlays with sparkly filters and heart emojis.
Known in esoteric meme circles as the psy-op girl, Haylujan, also known simply as Lujan, is a self-described “psychological operations specialist” for the US Army, whose online presence has led to countless memes speculating that she is a post-ironic psy-op meant to recruit people into the US army. Lujan, who’s actually employed by the US army psy-ops division, posts countless TikToks and memes that play into this (her official website is called sikeops). “My own taxes used to psy-op me,” says one commenter. “Definitely a fed (I’m signing up for the army now)” writes another.
But Haylujan isn’t the only E-girl using Sanrio sex appeal to lure the internet’s SIMPs into the armed forces. There’s Bailey Crespo and Kayla Salinas, not to mention countless #miltok gunfluencers cropping up online. While she didn’t document her military career, influencer Bella Porch also served in the US Navy for four years before going viral on TikTok in 2020, and is arguably the blueprint for this kind of kawaii commodified fetishism in the military. An adjacent figure, Natalia Fadeev, also known as Gun Waifu, is an Israeli influencer and IDF soldier who uses waifu aesthetics and catgirl cosplay to pedal pro-Israel propaganda to her 756k followers. She poses to camera, ahegao-style, with freshly manicured nails wrapped neatly around a glock, the uWu-ification of military functioning as a cutesy distraction from the shadowy colonial context: “when they try and destroy your nation,” she writes in one caption.














February 23, 2023 / Andrea Mazzarino / Truthout - During a Veterans Day celebration in my small Maryland community, a teacher clicked through a slideshow of smiling men and women in military uniforms. “Girls and boys, can anyone tell me what courage is?” she asked the crowd, mostly children from local elementary schools, including my two young kids.
February 05, 2023 / Nancy Hanover, James Vega - As the US expands the US/NATO war against Russia and prepares for war with China, the military faces a growing shortage of new recruits. Large numbers of young people are increasingly wary, if not hostile, to service in the military. In response, school authorities and the armed services are forcing children by the thousands, probably tens of thousands, into the Junior Reserve Officer Training Corps (JROTC) at their high schools.
01/27/23 / Gary Ghirardi / NNOMY -
01.08.2023 / Seth Kershner Scott Harding / Jacobin - The Pentagon’s signature program for instilling military values in American schools, the Junior Reserve Officers’ Training Corps (JROTC), has a long history dating to 1916. But it hasn’t endured such bad press since the 1970s. In several damning articles, the New York Times revealed the structure of what’s wrong with high school military training: instructors who use their positions to prey on teenage girls, in-school shooting ranges built with grants from the National Rifle Association, and mandatory enrollment in some of the nation’s largest school districts — all abetted by school officials who fail to adequately monitor a program of such dubious educational value that many instructors lack a college degree.



