Before You Enlist Video - http://beforeyouenlist.org
Researching Pop Culture and Militarism - https://nnomy.org/popcultureandmilitarism/
If you have been Harassed by a Military Recruiter -https://centeronconscience.org/abused-by-recruiters/
Back-to-School Kit for Counter-recruitment and School Demilitarization Organizing is focused on student privacy
WHAT IS IN THIS KIT? - https://nnomy.org/backtoschoolkit/
Click through to find out
Religion and militarism - https://nnomy.org/religionandmilitarism/
‘A Poison in the System’: Military Sexual Assault - New York Times
Change your Mind?
Talk to a Counselor at the GI Rights Hotline
Ask that your child's information is denied to Military Recruiters
And monitor that this request is honored.
Military Recruiters and Programs Target marginalized communities for recruits...
..and the high schools in those same communities

 Militarization of our Schools

The Pentagon is taking over our poorer public schools. This is the reality for disadvantaged youth.

 

What we can do

Corporate/conservative alliances threaten Democracy . Progressives have an important role to play.

 Why does NNOMY matter?

Most are blind or indifferent to the problem.
A few strive to protect our democracy.

Articles

Illegal Immigrants: Uncle Sam Wants You

Deborah Davis -

Latino teenagers, including illegal immigrants are being recruited into the military with false promises.

In 1996, Jesus Alberto Suarez del Solar was a 13-year-old boy, up from Tijuana on a family shopping trip, when he stopped at a Marine Corps recruiting table at an open-air mall in Chula Vista, Calif.

Jesus had been an easy mark for the recruiter—a boy who fantasized that by joining the powerful, heroic U.S. Marines, he could help his own country fight drug lords. He gave the recruiter his address and phone number in Mexico, and the recruiter called him twice a week for the next two years, until he had talked Jesus into convincing his parents to move to California. Fernando and Rose Suarez sold their home and their laundry business and immigrated with their children to Escondido, where Jesus enrolled at a high school known for academic achievement. But the recruiter wanted him to transfer to a school for problem teenagers, since its requirements for graduation were lower and Jesus would be able to finish sooner. He was 17 and a half when he graduated from that school, still too young to enlist on his own, so his father co-signed the enlistment form, as the military requires for underage recruits.

Three years later, at the age of 20, his body was torn apart in Iraq by an American-made fragmentation grenade during the first week of the invasion. In the Pentagon’s official Iraq casualty database, his death is number 74.

Now Jesus is in a cemetery in Escondido, and his parents, who blame each other for his death, are painfully and bitterly divorced. While his mother bears her loss as a private tragedy, Fernando, who has dual Mexican and American citizenship, is working tirelessly to protect other young immigrants from being manipulated by U.S. military recruiters—the way he wishes he had protected his son.

In the Iraq war, citizenship is being used as a recruiting tool aimed specifically at young immigrants, who are told that by enlisting, they will be able to quickly get citizenship for themselves (sometimes true, depending on what the Immigration and Customs Enforcement (ICE) branch of the Department of Homeland Security finds) and their entire families (not true; each family member has to go through a separate application process). Nevertheless, with the political pressures on Latino families growing daily under this administration, many young Latinos are unable to resist the offer, which immigrants’ rights activists see as blatant exploitation of a vulnerable population.

From African American to Latino

Jesus, like the large majority of new military recruits, was signed up through the Delayed Entry Program (DEP), which operates in high schools, GED programs and home-schooling networks across the nation. The well-crafted messages on the DEP website have been in development ever since the draft ended and the all-volunteer military was initiated after Vietnam. The DEP’s persuasion campaigns originally targeted black teenagers with the message that military service equaled jobs that promised equal treatment regardless of race. DEP recruiters were able to easily meet their quotas until the early ’80s, when enlistment rates of young African Americans began to decline and the rates for Latinos began to rise for reasons the military did not understand. A 1995 article in Marketing Science, “The Navy Enlistment Marketing Experiment,” noted that “a surprising development was the emergence of the Hispanic population as an important variable contributing to the pool of … contracts. Further investigation of the phenomenon is warranted.”

Over the next decade, the military commissioned a number of studies on the relationship between race and ethnicity and the “propensity to enlist.” For example, the Youth Attitude Tracking Survey, conducted between 1975 and 1999 and published by the Defense Technical Information Center, found a correlation between the rising educational achievement of blacks and lower enlistment rates; and between the low educational achievement of Latinos (particularly if their first language was not English) and rising enlistment rates. As Latinos became a more important source of recruits, the Pentagon hired market research firms to design advertising campaigns that addressed the issues they cared most about—pride in family, children in school and citizenship.

Today, the Navy, Marine Corps and Air Force recruitment campaigns focus largely on education and benefits to families. The Army’s campaign, created by Cartel Impacto, a cutting-edge firm from San Antonio, uses the firm’s proprietary “barrio anthropology” and grassroots “viral and guerilla marketing” techniques to “go deep into the neighborhoods and barrios” in order to tell Latino families how the military can help them have the kind of life they want in America. “We address the core issues of why they left their country in the first place,” says a Cartel Impacto spokesperson, who did not want her name published. “You have to conduct your outreach carefully,” she says, “using PTAs as an entry point,” as well as “local Hispanic groups that the newly arrived would look to.”

Recruit friends, earn bucks

These marketing campaigns support the work of recruiters who—as mandated by the No Child Left Behind Act—must have free access to students in every one of the country’s public schools. Recruiters operating in high schools try to get children as young as 14 to sign up for the military’s DEP, which allows them to finish high school before going on active duty. Under the program, these young “men and women,” as recruiters are trained to call them, are targeted, tested, gifted, video-gamed, recruitment-faired and career-counseled into enlisting before they turn 18. They are also paid $2,000 for every friend they talk into signing up with them, and, until recently, were paid $50 for every name they brought in to a recruiter. The DEP website provides tips on how students can assist recruiters in signing up their friends. The student can:

  • · Provide your recruiter with names and numbers of anyone you know who is considering joining the military.
  • · Obtain the names and numbers of people who work with you or attend places you frequent and the best time to talk to them.
  • · Obtain the names and numbers of friends or acquaintances who sit with you in classes.
  • · Help your recruiter by screening his/her lists.
  • · Accompany your recruiter to places your friends normally hang out and make introductions.

In addition to cash, students who help recruiters to enlist their friends are promoted to a higher military rank, from Private E-1 to Private E-2, even before they are out of high school. The rewards are commensurate with the quality of the friends they recruit, as measured by their friends’ ASVAB (Armed Services Vocational Aptitude Battery) scores. “You will get promoted to Private E-2,” promises the DEP website, if your referrals lead to the enlistment of “one soldier who scores 50 or higher on the ASVAB,” or “two soldiers who score 31-49.” Private E-1s are paid $1,301 a month, while E-2s earn $1,458 per month. Further, getting a second high-scoring friend or two more low-scoring friends to enlist earns the student another promotion, to Private E-3, and kicks the entry pay up to $1,534 per month.

Another way DEPs can earn extra money is to volunteer for hazardous duty. Students who sign up to be in a combat unit, or to dismantle explosives, or to handle toxic chemicals, get an additional $150 per month on top of their basic pay. Volunteering for hazardous duty, however, is a relative concept. Since DEP recruits do not, by definition, have a college education, there are few other military occupations open to them, except if their ASVAB scores are high enough for them to qualify for advanced training. But with the greatest need in this war being combat soldiers—so much so that even highly trained Air Force personnel are being sent to work with Army ground troop units—the chances of any DEP recruit getting out of combat duty and its attendant hazards are slim. The ASVAB is also administered only in English; and any job requiring even a security clearance cannot be held by a non-citizen. The implications of these conditions for young immigrants can be deadly.

The Department of Defense’s casualty database (http://icasualties.org) doesn’t publicly break down the dead and injured by ethnic group, but a tally of Latino surnames found that between January 10 when the surge began and July 1, 20 percent of the 174 young people (aged 18-21) who died were likely to have been Latino (the military does not keep public data on the race or ethnicity of casualties). With the intensification of DEP recruiting efforts in largely Latino high schools since the invasion began, this is no surprise.

Legal illegals vs. illegal illegals

How many of these young Latino recruits are illegal immigrants? “Nobody knows,” says Flavia Jimenez, an immigration policy analyst at the National Council of La Raza. “But what we do know is that recruiters may not be up to speed on everybody’s legal status. … We also know that a significant number of [illegals] have died in Iraq.” The recruitment of illegal immigrants is particularly intense in Los Angeles, where 75 percent of the high school students are Latino. “A lot of our students are undocumented,” says Arlene Inouye, a teacher at Garfield High School in East Los Angeles, “and it’s common knowledge that recruiters offer green cards.” Inouye is the coordinator and founder of the Coalition Against Militarism in Our Schools (CAMS), a counter-recruitment organization that educates teenagers about deceptive recruiting practices. “The practice is pretty widespread all over the nation,” she says, “especially in California and Texas. … The recruiters tell them, ‘you’ll be helping your family.’ “

Inouye referred me to Salvador Garcia, a student whose father had been deported, and who had been approached by a recruiter when he was a freshman at Garfield (He is now a senior). Garcia says the recruiter told him: “If you need papers, come and fight for us and we can get you some, and then you’ll never have to mess with immigration.” When he told the recruiter that he was born in this country, the recruiter responded, “Do you have anybody in your family that needs a green card, needs papers?” Salvador told him that his father, who had entered the country illegally from Mexico, had recently been deported. “If you join the military you can get your father back,” the recruiter said. “It’s not a problem, we can get him his papers and nobody will ever bother him again.” Salvador almost signed the enlistment form right then, but says he was stopped by the realization of “how it’s all connected—the war and Mexico and immigration.” He is now active in the counter-recruitment movement.

Recruiters in other parts of the country are making the same promises. In Chicago, for example, Jorge, whose entire family was illegal, joined the military because a high school recruiter promised that he and every member of his family would get a green card. Jorge actually did get a green card while he was in Iraq, but he became so angry and disillusioned when the military did nothing for his family that he went AWOL.

He is now back in Chicago, where a counter-recruitment activist named Juan Torres, whose only son was killed in Afghanistan, is working on getting him discharged from the military. Torres works with a number of counter-recruitment groups, including Gold Star Families for Peace and Military Families Speak Out, but mostly he works on his own, speaking at churches and schools around the country. He estimates that in the past year, close to 200 students have told him that they have been offered green cards for enlisting, and he says he personally knows of “five or six illegal families who have kids without papers in Iraq.” Torres talked one teenage girl into changing her mind just as she was about the sign the enlistment papers. He says that the recruiter told her, “Now you’re in trouble, you and your family, you will have to leave.” And Torres says he once asked a recruiter, the son of one of his friends, “How can you lie to the kids like that?” The recruiter told him, “Sorry, it’s my job, and I don’t want to go back to Iraq.”

Despite the mounting evidence of these recruitment practices, the Pentagon denies that illegal immigrants are in the military. “If there are any,” says Pentagon spokesman Joseph Burlas, “then they have fraudulently enlisted, and when they’re caught, they are discharged.”

That is what happened to Army Pvt Juan Escalante, whose illegal status was discovered while he was serving in Iraq. He was discharged and shipped home, and ICE began deportation proceedings against him and his parents, who had smuggled him into the United States from Mexico when he was four years old. However, Escalante’s unit commander wrote a letter on his behalf, saying he had served with distinction, so ICE reversed its decision and accepted his citizenship application. The deportation case against his parents, who also have two U.S.-born children, is still pending.

Another illegal immigrant serving in Iraq, Jose Gutierrez, was not so lucky. He was one of the first members of the U.S. armed forces to die during the invasion. Gutierrez had made his way to this country from Guatemala in 1996, at the age of 15, to escape the violence perpetrated by the death squads, only to be killed in Iraq by friendly fire. When the Pentagon announced his death, it came in the form of a carefully managed PR campaign that included a posthumous award of citizenship for Gutierrez, presumably to show that if an illegal immigrant manages to enlist and make it to Iraq, he will be rewarded. However, Gutierrez remains the only illegal alien on the U.S. casualty rolls whose real hometown is listed, while others who die are reported to be from Boston or Los Angeles, or wherever a recruiter finds them. In New York City, according to counter-recruitment activist Melida Arredondo, whose young stepson was killed in Iraq, DEP recruiters instruct illegal immigrants to write “New York City” as their “home of record address” on the enlistment form, and to write “pending” for their Social Security number.

Non-citizen soldiers

Why is all of this happening, when the enlistment and expedited naturalization of illegal immigrants serving in the armed forces is specifically authorized in U.S. law? An Executive Order signed by President Bush on July 3, 2002, provided for the “expedited naturalization for aliens and noncitizen nationals serving in an active-duty status in the Armed Forces of the United States during the period of the war against terrorists of global reach.” Under this order, any noncitizen in the military can apply for expedited citizenship on his first day of active duty. Not only is this order still in effect, but it has been codified in the National Defense Authorization Act (NDAA) of 2006, that authorizes the enlistment of (1) nationals of the United States; (2) aliens who have been lawfully admitted for permanent residence (green card); (3) residents of several former U.S. territories; and (4) any other person “if the Secretary of Defense determines that such enlistment is vital to the national interest.”

With the law so clear on this issue, the treatment of illegal immigrants in the military, both by the Pentagon and by ICE, is difficult to understand. “Apparently,” says Lt. Col. Margaret Stock, a nationally known immigration attorney and professor of military law at West Point, “nobody at the Pentagon reviewed the [regulations] on immigrants when the war started.” She adds, “If the Pentagon has any immigration attorneys, I haven’t met them.”

Stock speculates that if the Pentagon is aware of the law, it might be “afraid there would be a political backlash” if the use of immigrant labor for the war were discussed openly. In a later e-mail, she added, “And by the way, the Pentagon has ALWAYS had the authority to recruit foreigners in wartime. … The only thing that changed in January 2006 [when Bush signed the NDAA] was that Congress made it HARDER for the Pentagon to recruit foreigners who are not Lawful Permanent Residents. It used to be that ANYONE could join the military in wartime—even undocumented immigrants—but now the Service Secretaries have to find that an undocumented person’s enlistment is ‘in the vital interest’ of the United States.”

To illustrate her point, Stock noted that a section of the 2006 Immigration and Nationalization Law locates the naturalization of immigrants serving in Iraq firmly in the tradition of naturalizations “during World War I, World War II, Korean hostilities, Vietnam hostilities, [and] other periods of military hostilities.” During these wars, citizenship was granted solely on the basis of three years of honorable service or honorable separation from service (discharge), whether or not the person ever lived in the United States.”

“Recruiters trying to fill slots have historically pressed vulnerable people into service,” says Dan Kesselbrenner, director of the National Immigration Project, a program of the National Lawyers Guild. “But for some people it’s the only way they are ever going to get citizenship.”

What recruiters do not tell their targets, however, is that the military itself has no authority to grant citizenship. It forwards their citizenship applications to ICE, which will then scrutinize them and their entire families for up to a year. Created under the Homeland Security Act of 2002 as the successor to the law enforcement arms of both the Immigration and Naturalization Service (INS) and the U.S. Customs Service, ICE has been tasked “to more effectively enforce our immigration and customs laws and protect the United States against terrorist attacks.” ICE does this, as its website explains, “by targeting illegal immigrants: the people, money and materials that support terrorism and other criminal activities.”

Recruiters also do not tell their targets that citizenship can be denied for the very same past criminal offenses that the military may have overlooked when admitting them—such as being in the country illegally. Nor do they tell recruits that citizenship can be denied for any kind of dishonorable behavior, which includes refusing to participate in combat. The immigrant law that provides for the naturalization of illegal immigrants in the military clearly states, “No person who … was a conscientious objector who performed no military, air, or naval duty … or refused to wear the uniform, shall be regarded as having served honorably or having been separated under honorable conditions.” This means, according to Stock and other military law experts, that while applying for conscientious objector status is not, by itself, grounds for a dishonorable discharge, attempting to act on one’s beliefs by refusing to fight, wear a uniform or carry a weapon, constitutes disobeying an order, which is dishonorable behavior.

As the war in Iraq drags on and recruiters step up their efforts to enlist high school students—even demanding the right to come into classrooms—teachers, parents, and students themselves are doing what they can to slow the rate of enlistment of young immigrants who believe that military service is their path to citizenship. But as long as American citizenship remains a kind of salvation myth for the Latino community, military recruiters will be able to exploit their longing for it.

The Comprehensive Immigration Reform Bill (S 1639), which failed to pass the Senate in June, proposed to give legal permanent residency to any “alien who has served in the uniformed services for at least 2 years and, if discharged, has received an honorable discharge.” In other words, illegal immigrants have been in the military all along, and the government was getting ready to admit it. Now, with the bill’s defeat, they will be forced to remain hidden, and the sacrifices they have made for this country will continue to go unacknowledged.

AUTHOR’S NOTE: I would like to thank Melida Arredondo for all of her assistance to this article.

Links:

Documents:


 


Military Enlistment: or When a Contract Isn't Contract

Jorge Mariscal -

Santiago v. Rumsfeld

It is an axiom among activists working in the area of counter-recruitment that the enlistment contract isn’t worth the paper it’s printed on. What this means in practical terms is that whatever a recruiter promises to deliver to a new recruit-specific jobs or assignment, length of service, benefits, or even citizenship-can be withdrawn or changed at any time.

Section C, Paragraph 9(b) of the enlistment contract states:

"Laws and regulations that govern military personnel may change without notice to me. Such changes may affect my status, pay, allowances, benefits, and responsibilities as a member of the Armed Forces regardless of the provisions of this enlistment/reenlistment document."

While this loophole is well known in counter-recruitment circles, it obviously is not something recruiters emphasize to young people and their families. Major David Griesmer, public affairs officer for the Marine Corps Recruiting Command based in Quantico, Virginia, for example, recently described the recruitment process to the San Francisco Chronicle:

"If you don’t like what you’re hearing, you can walk away. And I can tell you that everything is spelled out in a contract when the applicant signs."

But the Pentagon’s stand down of all recruitment activities on May 20 was a warning flag signaling widespread recruiter deception and unethical conduct. More important, the recent case brought by a National Guard soldier against the Pentagon puts the lie to Major Griesmer’s claim and sheds new light on the true nature of the military enlistment contract, a contract that according to this recent court decision is no contract at all.

In Santiago v. Rumsfeld, the curtain concealing the realities of military service is pulled back to reveal the literal meaning of G.I. (government issue) or the soldier as property. Emiliano Santiago, the young Mexican immigrant who brought the case, was not a political activist and did not oppose the wars in Afghanistan and Iraq.

The son of migrant farmworkers, he enlisted in the Oregon National Guard for one of the more intangible reasons young people sign up-the lure of the uniform. He recalls his recruiter telling him that the National Guard would never leave the United States "unless there was World War III."

For almost eight years, the recruiter’s partial truth held up for Santiago even though thousands of National Guard troops already had been sent to Afghanistan and Iraq. With only two weeks left in the Guard, Santiago was ordered to report to Fort Sill where his unit was prepariing for deployment to Afghanistan.

Because his term of enlistment was technically over Santiago decided to challenge the government. Currently more than a dozen soldiers affected by the so-called stop-loss policy have filed similar lawsuits. Between 40,000 and 50,000 active-duty, reserve, and National Guard personnel have had their terms extended under the policy since 2001.

Santiago and his attorneys lost the first round in the U.S. District Court in Oregon, and immediately appealed to the U.S. Ninth Circuit. On May 13, 2005, a panel of three judges upheld the lower court’s ruling and thereby validated the government’s position.

In their opinion, the judges invoked Title 10 § 12305(a) of the U.S. Code which reads in part:

"the President may suspend any provision of law relating to promotion, retirement, or separation applicable to any member of the armed forces who the President determines is essential to the national security of the United States."

According to Santiago’s lawyers, such presidential power is granted only when Congress has declared war or a national emergency. President Bush declared a national emergency on September 14, 2001 but Congress has yet to do so. The presidential decree has been renewed each year since 2001 even though U.S. Code Title 50 § 1622 reads:

"Not later than six months after a national emergency is declared, and not later than the end of each six-month period thereafter that such emergency continues, each House of Congress shall meet to consider a vote on a joint resolution to determine whether that emergency shall be terminated.."

The Ninth Circuit Court’s decision underwrites the almost unlimited power of the executive branch in national security situations, affirming the government’s contention that "threre is no basis for the notion that principles of construction drawn from commercial contract disputes can be invoked to transform a vital federal statute into a dead letter, especially in the crucial area of the President’s power to command the military and protect this Nation’s security."

Of greater interest to counter-recruitment activists are the arguments made about the legal status of military personnel. In both the district court case and the Ninth Circuit case government lawyers argued that contractual obligations did not apply in the Santiago case because upon entering the military the status of a "citizen" shifts to that of "soldier."

Basing its argument on Bell v. United States (1961), itself based on an 1890 decision, the government stipulated: "Enlistment in the armed forces does not constitute merely a bargain between two parties, but effects a change of status by which ‘the citizen becomes a soldier.’" Under this new status, "common law contract principles yield to federal statutes and regulations." The government further argued: "The terms of an enlistment contract certainly cannot circumscribe the authority of the Presidentto conduct the nation’s military policy."

The Ninth Circuit’s ruling reiterated that the military enlistment contract "provides notice that changes in federal law-even if inconsistent with the written terms of the contract-would apply" given that "the contract itself specifies that unlisted contingencies may cause an alteration in the agreed upn terms." In short, every recruit who signs an enlistment contract has just signed away his or her fundamental rights as a U.S. citizen.

Acknowledging the "disruption, hardship, and risk that extension of his enlistment is causing Santiago to endure," the Ninth Circuit nevertheless upheld the original decision and in effect sent Santiago packing to Afghanistan. Post-trial comments by the Pentagon spokesmen denied that the purpose of stop-loss orders was to compensate for recent recruitment shortfalls.

Rather, argued Lt. Col. Bryan Hilferty, "It’s about teams I think most Americans would prefer that, even if they’re opposed to the war, that they fight together as teams." Apparently, as Emiliano Santiago learned the hard way, the U.S. military is a "team" that recruits young men and women under false pretenses and then never allows them to quit. Santiago’s new estmated date of separation from the National Guard is December 25, 2031. The government has assured him that the date is simply an "administrative convenience."

JORGE MARISCAL teaches Chicano Studies at the University of California, San Diego. He is a member of Project YANO (San Diego), a counter-recruitment and anti-militarism organization. Visit his blog at: jorgemariscal.blogspot.com/ He can be reached at: This email address is being protected from spambots. You need JavaScript enabled to view it.


How Military Recruiters Pitch to Latinos

Jorge Mariscal -

PowerPoint Racism

In a 1958 CIA information report on revolutionary activities in Cuba, the agent in charge wrote "Che [Guevara] is fairly intellectual for a Latin." A racist assertion such as this was not uncommon in government documents. Throughout the Cold War, official bureaucratic language and content continued to be influenced by long-standing"scientific" theories about national character and racial psychology.

Those of us engaged in anti-racist activism and research are well aware that many racial stereotypes with origins in earlier centuries persist in corporate boardrooms, universities, and shop floors across America. But although we know the conservatives’ claims about "level playing fields," "the end of racism," and "post-civil rights society" are hollow rhetoric, we can still be stunned to find 19th century images and assumptions being reproduced in public spaces at the beginning of the 21st century.

As has been widely reported in the media over the last two years, the Pentagon’s interest in young Latino men and women peeked in the late 1990s when demographic indicators revealed that Latino youth would be the largest pool of military age youth in coming decades. Because Latino youth were (and continue to be) underrepresented in the military and because their educational and economic opportunities are limited compared to other groups, recruiting strategists have been busy concocting a series of well-funded "Hispanic initiatives."

For almost a decade, the Pentagon has thrown millions of dollars at Spanish-language recruitment campaigns and promoted fast-track naturalization procedures for non-citizens. Even laudable proposals that would provide provisional residency for non-citizen students so that they could attend college (the DREAM Act) have been salted with covert military options (see note below).

The Return of "Scientific" Racism

One of the founding documents of modern racism is Count Arthur de Gobineau’s The Inequality of Human Races (1853-1855). This remarkable manual of racist thinking found its most enthusiastic audience in the German Reich but also exerted its influence over all Western racisms, especially their North American mutations.

In the conclusion to his chapter on the "Inequalities of languages," Gobineau writes: "All the facts, however, mentioned in this chapter go to prove that, originally, there is a perfect correspondence between the intellectual virtues of a race and those of its native speech; that languages are, in consequence, unequal in value and significance as races are also that their qualities and merits, like a people’s blood, disappear or become absorbed, when they are swamped by too many heterogeneous elements Hence, though it is often difficult to infer at once, in a particular case, the merits of a people from those of its language, it is quite certain that in theory this can always be done."

Today, Gobineau’s name is known to only a handful of scholars. But the racist logic that informed his writings lives on deep in the structures of U.S. society.

During a 2005 training session for employees of the Department of Defense’s Joint Advertising and Marketing Research and Studies program (JAMRS), representatives of the New York-based Michael Saray Hispanic Marketing firm made a power point presentation designed to upgrade the military’s campaign to attract Latino youth.

The mission of JAMRS, according to the official website, is the following: "Our marketing communications programs help broaden people’s understanding of Military Service as a career option, while our internal government market research and study programs help bolster the effectiveness of all the Services’ recruiting and retention efforts." The presentation by the Saray group, whose clients include major corporate players such as Allstate and Geico, was designed to explain "Hispanics" to JAMRS employees in order to facilitate the military’s niche marketing efforts.

This kind of activity belies the Pentagon’s frequent contention that recruiters do not target by ethnicity. In fact, reports such as the one prepared by the CNA Corporation in 2004 reveals that the Marine Corps recruiting station in San Diego, California, collects detailed information on "economic and race/ethnic distributions in its fifteen substations and eleven contact areas." The report notes that "Hispanics" make up 31% of the population in this station area that stretches from the U.S.-Mexico border to southern Utah.

In the "Language and Cultural DNA" section of the Saray group’s presentation, we learn three important assumptions: 1) "Latinos are culturally ‘hard wired’ differently," 2) "Hispanics" are "right brain" and thus "emotional, intuitive, creative, and visionary" (unlike "left brain" groups who are "intellectual, sequential, analytical, logical"), and 3) "America’s system of education was built on a strong cultural bias toward the left hemisphere of the brain."

Citing a study by the influential Yankelovich, Inc., public opinion research firm, presenters showed audience members a typology of consumers composed of four basic types: "Fervents, Indifferents, Practicals, and Emotionals." According to the study’s authors, "Hispanics are twice as likely to be Emotionals."

Simply put, JAMRS trainees were taught "the Spanish language has not favored intellect over emotion. It’s [sic] bias or thought process has not favored the left brain over the right brain. This is a real cultural difference." Therefore, the Saray group’s advice to Pentagon ad men devising Hispanic campaigns for military recruitment is to "avoid blatant overuse of numbers. You want to reach the heart, not the left brain." To sum up, "the traditions of Hispanic culture are not necessarily in-synch with the concept of ‘mainstream society’ or the ‘American Dream.’ In general, Hispanics are right brain thinkers. The marketer must ‘acculturate’ or risk losing relevancy by continued reliance on left brain thinking."


The Fastest Growing Segment of the Population-Hispanic Right Brain Emotionals

What is not at all clear is the extent to which Pentagon officials subscribe to the Saray’s group language-based system of racial types. One can only assume that the consequences for diversifying the officer corps, to take one area where Latinos are grossly underrepresented, would be quite negative since undoubtedly no one wants "right brain" non-logical and emotional officers leading troops into battle.

A cursory examination of recent recruiting advertisements, however, suggests that the JAMRS audience, like other government and corporate policymakers, was already in tune with the contents of the Saray presentation. Ads featuring adoring Latina mothers and slogans like "¿Estás listo para lo que te espera?" ("Are you ready for wait awaits you?"-emotional and painfully ironic given the war in Iraq) have proliferated since the "war on terror" began.

As journalists Tom Hamburger and Peter Wallsten, authors of One Party Country: The Republican Plan for Dominance in the 21st Century, told Amy Goodman on a recent "Democracy Now!" program, Republican planners in the 2004 election operated from a set of stereotypes similar to those promoted by the Saray and Yankelovich marketers: "George W. Bush won 40% of the Hispanic vote nationally, which is a pretty remarkable number for Republicans and they did this with a strategy that some strategists call the "I love you" strategy, where they manage to appeal to a sense of emotion, rather than issues, in the case of Latinos."

According to this racializing model, "right-brain" irrational Hispanics, unsuited for "America’s system of education," will vote their way into Karl Rove’s projected Republican majority, and for decades to come fill the ranks of the lowest echelons of the service sector, the prison system, and the combat units of America’s imperial army. Were he alive today Che Guevara, whom a CIA operative once described as "fairly intellectual for a Latin," would undoubtedly be asking progressive Latinos what they plan to do about it.

JORGE MARISCAL is a Vietnam veteran and director of the Chicano-Latino Arts and Humanities Program at the University of California, San Diego. He is a member of Project YANO (San Diego). Visit his blog at: jorgemariscal.blogspot.com/ He can be reached at: This email address is being protected from spambots. You need JavaScript enabled to view it.


What Veterans See

Jorge Mariscal -

A Country in a Bubble

In August of 1945, Ralph Mariscal, Jr., a 23 year-old son of Mexican immigrants and a U.S. Marine, sat waiting off the coast of Japan with thousands of other troops. The invasion would be bloody, they had been told, but as it turned out history would take a different course. Rather than invading Japan, my father and U.S. forces landed at Sasebo among the first contingent of U.S. occupation forces. What he saw in nearby Nagasaki would stay with him forever.

Military veterans tend to view commonplace things through a different lens. Because they have seen the best and the worst of human behavior they have little patience for empty bravado and posturing. Today my father and his 80-something veteran pals refer to President Bush as "Little Napoleon." The cowboy swagger with arms swinging wide at the hips signals "chicken hawk" to them. They always get a good laugh at the commander-in-chief’s expense.

When my colleague Gus Chavez, who taught for years at SDSU, is at the San Diego airport, he watches the young Marines just out of boot camp. Most of them will wind up in Iraq. What he really sees are the injured soldiers and Marines he treated as a Navy corpsman at the Balboa Hospital throughout the early years of the U.S. war in Southeast Asia.

When Vietnam vet Charley Trujillo listens to interviews with young GIs in Iraq, he hears the voices of his comrades in arms whose only objective was to get home alive. When he listened to former Secretary of Defense Donald Rumsfeld’s resignation speech in which he implied the war in Iraq was simply too complex for the American public to understand, he heard the arrogant assertions of Secretary of Defense Robert MacNamara, the architect of the U.S. adventure in Vietnam.

Most folks are amused when the Dodge Nitro commercial shows a car being blown a hundred feet into the air. But the veteran sees improvised explosive devices going off on Iraqi roads, their friends blown up before their eyes.

Most folks are shocked to hear a "special report" on CNN about how military recruiters distort the truth in order to meet their quotas. Veterans smile knowingly. They never met anyone in the service to whom a recruiter had not told a half-truth or an outright lie.

Most folks parrot the slogan "Support our troops." They put yellow ribbon and American flag stickers on their cars. Veterans wonder how supporting our troops can mean sending them to fight in a war with no clearly defined mission and no clearly defined exit strategy in a country that never posed a threat to the United States.

What is most striking to all veterans when they return from the combat zone is the way in which daily life appears to go on as if nothing was different. Football, malls, movies-does anyone realize that young men and women in uniform are surrounded by death and dying in a killing field faraway? Civilians see the headlines about Britney Spears’ divorce, but veterans see a country living in a bubble.

JORGE MARISCAL is a Vietnam veteran and director of the Chicano-Latino Arts and Humanities Program at the University of California, San Diego. He is a member of Project YANO (San Diego). Visit his blog at: jorgemariscal.blogspot.com/ He can be reached at: This email address is being protected from spambots. You need JavaScript enabled to view it.


Growing the Military

Jorge Mariscal -

In late December 2006, the Bush administration reversed its previous position and agreed to a permanent expansion of the Army and Marine Corps. In reality, the size of the two "ground services" has grown steadily since 2001 when Congress approved a temporary increase of 30,000 to the Army and authorized additional increases to the Army and Marines in 2005 and 2006. The current proposal would make these increases permanent and by 2012 achieve the objective of an active-duty Army of 542,400 and a Marine Corps of 190,000.

 

In their public statements, Pentagon officials claimed that finding the bodies to reach these goals would not be difficult. Increased bonuses, massive publicity campaigns, and appeals to patriotism would be enough to attract volunteers, they argued.

 

Lesser-known programs such as the Army GED Plus Enlistment Program in which applicants without high school diplomas are allowed to enlist while they complete a high school equivalency certificate are expected to help (interestingly, the GED Plus Enlistment Program is available only in inner city areas). The Army’s recent fudging of entrance requirements to accept an increased percentage of recruits with minor criminal records may also raise enlistment numbers.

 

Given the prospect of a prolonged U.S. presence in Iraq, however, the Pentagon’s optimistic predictions about increasing the size of the ground services by making minor adjustments to existing recruiting practices may not pan out. In anticipation of difficult days ahead for recruiters, no sooner had Bush announced his decision than conservative think tanks began to recycle proposals about recruiting foreigners into the U.S. military.

 

In a recent Boston Globe article, unidentified Army sources reported that Pentagon officials and Congress are investigating "the feasibility of going beyond U.S. borders to recruit soldiers and Marines." Michael O’Hanlon of the Brookings Institution, Thomas Donnelly of the American Enterprise Institute, and Max Boot of the Council on Foreign relations cited historical precedents for using foreign troops. Since at least 2005 Boot has been recommending the establishment of "recruiting stations along the U.S.-Mexico border" as a way to solve the problems of military manpower and illegal immigration.

 

But the fact that several sources in the Globe article, including spokesmen for the Army and the Latino advocacy group National Council for La Raza (NCLR), expressed disagreement with proposals to recruit foreign nationals means that other more feasible options may begin to surface.

 

A likely scenario is that the Pentagon will focus on one specific sector of the undocumented population–foreign nationals raised and educated in the United States. According to the Urban Institute, every year approximately 60,000 undocumented immigrants or children of immigrants (who have lived in the United States five years or longer) graduate from U.S. high schools. By marketing the military to this group, problems associated with the recruitment of foreigners such as poor English language skills and low educational levels could be alleviated.

 

So far military recruiters have limited their efforts to the pursuit of citizens and permanent residents (green card holders). It is a little-known fact, however, that the National Defense Authorization Act for Fiscal Year 2006 amended current legal statutes by allowing military service secretaries to waive citizenship and residency requirements "if such Secretary determines that the enlistment of such person is vital to the national interest" (U.S. Code Title 10, Chapter 31, §504: 2006).

 

Is the DREAM Act the Pentagon’s Dream Too?

 

If the Pentagon were to decide to exercise its new prerogative and begin to recruit undocumented youth in order to grow the Army and Marines, the most obvious selling point would be permanent residency and eventual citizenship. This in fact is one of the little-known aspects of the DREAM Act, legislation that would grant conditional residency to most undocumented high school graduates and permanent residency in exchange for the successful completion of two years of college or two years of military service.

 

In his testimony before the Senate Armed Services Committee on July 10, 2006, Under Secretary of Defense David Chu said: "According to an April 2006 study from the National Immigration Law Center, there are an estimated 50,000 to 65,000 undocumented alien young adults who entered the U.S. at an early age and graduate from high school each year, many of whom are bright, energetic and potentially interested in military service…Provisions of S. 2611, such as the DREAM Act, would provide these young people the opportunity of serving the United States in uniform."

 

More recently, Lt. Col. Margaret Stock of the U.S. Army Reserve and a faculty member at West Point told a reporter that the DREAM Act could help recruiters meet their goals by providing a "highly qualified cohort of young people" without the unknown personal details that would accompany foreign recruits. "They are already going to come vetted by Homeland Security. They will already have graduated from high school," she said. "They are prime candidates."

 

The lure of citizenship is already a tool for recruiting green card holders, especially because of expedited naturalization procedures put in place for military personnel in 2002. In San Diego, for example, recruiters have told permanent residents "I can help you get citizenship" when in fact the military has no input into the final granting or denial of citizenship.
Although exact numbers are difficult to ascertain, roughly 20% of legal residents in the military who have applied for naturalization since late 2001 have been denied citizenship. This suggests that military service carries no guarantee that permanent residents will be granted the one benefit for which they probably enlisted and for which they may be forced to risk their life.

 

Other anecdotes recount recruiters threatening that the immigration status of recruits and their family would be affected should the recruit try to back out of an enlistment agreement. More devious recruiters have used the law requiring undocumented youth to register for Selective Service as a way to convince non-English speaking parents that there is obligatory military service in the United States.

 

The expansion of the recruiting pool to include the undocumented would be a Recruiting Command’s dream and may be the only way for the Pentagon to increase the size of the Army and Marines Corps. A 2006 study by the Migration Policy Institute calculated that passage of the DREAM Act "would immediately make 360,000 unauthorized high school graduates aged 18 to 24 eligible for conditional legal status [and] that about 715,000 unauthorized youth between ages 5 and 17 would become eligible sometime in the future."

 

Ironically, nativist and restrictionist groups as well as anti-militarism activists will oppose the recruitment of the undocumented although for completely different reasons. Organizations such as National Council for La Raza (NCLR) that oppose the recruitment of foreigners would most likely support a vehicle for recruiting undocumented graduates from U.S. high schools. In May 2006, NCLR praised the passage of the Comprehensive Immigration Reform Act (Senate Bill 2611) that included a DREAM Act provision.

 

While the DREAM Act may facilitate access to college for a small percentage of these undocumented students, in many cases other factors will militate against the college option. Given the difficulty undocumented youth have in affording college tuition, the pressure on them to make financial contributions to extended families, and the tendency among many to adopt uncritical forms of patriotism based on "gratitude," military not college recruiters may be the ones who benefit the most.

 

As one undocumented student wrote to me:

 

"I was brought to America [from Mexico] when I was 12. I am 21 now and I am only going to college because in the state of Illinois I pay in-state tuition despite being illegal. I would serve in the military if I was given an opportunity to do so and DIE for America if necessary. Shouldn’t I be able to be legal?"

 

Military manpower needs, limited economic and educational opportunity, and the desire for social acceptance could transport immigrants and their children to the frontlines of future imperial misadventures such as the quagmire in Iraq.

JORGE MARISCAL is a Vietnam veteran and director of the Chicano-Latino Arts and Humanities Program at the University of California, San Diego. He is a member of Project YANO (San Diego). Visit his blog at: jorgemariscal.blogspot.com/ He can be reached at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Military Recruitment and the Immigration Debate

Jorge Mariscal -

In an obscure memoir of the U.S. war in Southeast Asia, an undocumented Mexican who had enlisted in the U.S. Army with the aid of an unscrupulous recruiter, writes: “I realized that for me to live in the United States, the system was asking me to pay a high price. Now I probably would have to give my life. Was it worth it?”

During the Vietnam War period, citizens from foreign countries in the U.S. military were rare and unknown to the public. Today, although they make up only a small percentage of the overall force, they appear regularly in media stories, Pentagon publicity, and nativist rants about a Mexican invasion.

Non-citizens make up 3-5% of total military personnel. To date, they have received more than 200 medals and awards in the combat zone. More than 100 of them have received posthumous citizenship after making the ultimate sacrifice. The majority of them have roots in Mexico and Latin America.

Is the U.S. military becoming a foreign legion? Not yet, but the strain on active duty, Reserve, and National Guard personnel is becoming unbearable. General David Petraeus’s report to Congress last month — and even recent statements made by Democratic Party presidential candidates — make clear that the occupation of Iraq will last many more years. Fresh bodies will be hard to find, so there is renewed interest in a piece of legislation that could produce a bumper crop of eligible non-citizens for recruiters.

The Development Relief and Education for Alien Minors (DREAM) Act has been floating around the halls of Congress for more than six years, and Draft NOtices was one of the first publications to warn about its military component. If passed, the legislation would provide a pathway to permanent residency for undocumented young people who were raised and completed high school in the United States. Those who qualify would have to complete two years of college or enlist in the military in order to earn a permanent green card.

The Latino community was quick to support the legislation because of its educational component, but for the first five years there was a deafening silence in Latino circles about the military option. This changed only recently when the Pentagon and elected officials began to openly discuss the DREAM Act as a possible fix for the military’s manpower needs.

In 2006, Bill Carr, Acting Deputy Undersecretary of Defense for Military Personnel Policy, told reporters that the DREAM legislation would help boost military recruiting. Last July, Senator Dick Durbin (D-Illinois) said, "The DREAM Act would address a very serious recruitment crisis that faces our military. Under the DREAM Act, tens of thousands of well-qualified potential recruits would become eligible for military service for the first time."

Lt. Col. Margaret Stock of the U.S. Army Reserve and a faculty member at West Point who helped draft the legislation confirmed that the DREAM Act could help recruiters meet their goals by providing a "highly qualified cohort of young people." She added, “Passage of the bill could well solve the Armed Forces’ enlisted recruiting woes.”

Drawing on cultural stereotypes about “Hispanic culture,” she told the Orange County Register that “Hispanic immigrants who would be affected by this bill would be even more likely to join the military because it is considered the honorable thing to do in the Hispanic culture.” One wonders if Lt. Col. Stock is teaching her cadets such banal and reductive clichés about diverse Latino traditions.

The irony, of course, is that while the Pentagon chases young non-citizens to fill the ranks of the U.S. occupation forces, other non-citizen workers whose economic contributions to the nation are undeniable are being pursued and harassed by other agencies of the U.S. government.

As one worker told me, Latino communities are experiencing a “double deportation.” On the one hand, military recruiters are flooding high schools with Latino majorities and the Pentagon is pushing hard for passage of the DREAM Act. Many of those young people who are successfully recruited will end up in Iraq and Afghanistan. A metaphorical deportation, of course, but from the family’s point of view a painful removal of a loved one nonetheless.

At the same time, the undocumented parents and siblings of those soldiers, sailors, aviators, and Marines watch as armored vehicles carrying teams of armed officers invade their neighborhoods to conduct Immigration and Customs Enforcement (ICE) raids. Just this month, for example, in the working-class neighborhood of Barrio Logan in San Diego, local police surrounded a ten-block area while helicopters circled overhead and ICE agents swept through in full combat regalia. Similar actions are taking place across the country.

Some of these parents have been arrested and scheduled for deportation hearings. Remember that these are parents whose sons and daughters are fighting “for democracy” in Iraq. One such case is that of U.S. Army Private Armando Soriano, 20, who died in Iraq in 2004. This summer ICE raids swept through Houston. Armando’s father was detained and is currently threatened with deportation.

In late September, Senator Durbin agreed to drop the in-state tuition rate clause of the DREAM Act in response to pressure from restrictionist groups and to garner more Republican votes. This change would have blocked many undocumented students from taking the college option and, inadvertently or not, would have placed them on the military pathway to legalization. Despite Durbin’s concessions, the DREAM amendment was not attached to this year’s defense appropriations bill and so disappeared once again into the congressional ether for at least several more months, if not forever.

If the DREAM Act ever does resurface and is eventually approved, thousands of Latino youth who are unable to take the college option will be tempted to enlist to attain legal status. With no end in sight to the occupation of Iraq and with other wars looming in the future, they, like the undocumented Mexican soldier in Vietnam, will have to ask themselves whether or not the price is simply too high.

Information sources: Congressional Record--Senate (July 13, 2007); Ernesto Portillo, Jr., “DREAM Act better than nothing, but flawed,” Arizona Star (September 26, 2007); Vanja Petrovic, “DREAM Act blocked from defense bill,” Orange County Register (September 27, 2007).

This article is from Draft NOtices, the newsletter of the Committee Opposed to Militarism and the Draft (http://www.comdsd.org)


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