JAMRS is the Pentagon's secret super database which contains personal information on approximately 30 million young people between the ages of 16–25. JAMRS stands for Joint Advertising Market Research & Studies. This database, which has probably cost over $1 billion to assemble, buys lists of high school and college students from schools, Departments of Motor Vehicles, and marketers. Started in 2002, the database includes names, birth dates, ASVAB test data, email addresses, grade-point averages, ethnicity, and the subjects that students are studying.
JAMRS continues to buy information about young people as well as to target "gate-keepers" like teachers, athletic coaches and other adults deemed to have influence over young people. JAMRS routinely collects information on those who have opted out of school-based recruiting under the No Child Left Behind Act.
Peace groups and privacy advocates have challenged JAMRS and have won some limited victories. In 2006,, the NYCLU obtained the Pentagon's agreement to accept a standard form to suspend the use of any information pertaining to you, but not to delete your name.
You can find frequently asked question about JAMRS in the NYCLU Website. (archived)
Here are some recommended links available to better inform you as a parent. This is a work in progress and NNOMY will be adding new documents as they are prepared and as policies change that effect enlistment. Check back periodically.
Recommended Pages:
Downloads:
JAMRS Opt Out Form | Doc (archived)
- No Student Left Unrecruited? | Doc (archived)
- Ningun Estudiante Se Quede Sin Reclutar | PDF (archived)
- High School District 214 Plans to Include JAMRS Opt-Out Form in Registration Packet
- Oakland Policy on Student Privacy and Equal Access
- PJC STUDENT PRIVACY BUSD RESOLUTION NO. 11-10 09222010
Articles on the web:
- Joint Advertising Market Research Studies (JAMRS) - NYCLU (archived)
- The Youth Manifesto Campaign & JAMRS Opt Out, Bay Peace (archived)
- JAMRS - Official site of the Department of Defense
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Revised 07/13/2025 GDG
