This Program Rescued Army Recruiting
Project 2025 would reduce the number of generals while increasing the size of the Army, ban transgender service members and restore troops separated over COVID-19 vaccinations.
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The 750 retired admirals, generals, and other top military leaders who are members of Mission: Readiness recognize that the strength of our country depends on a strong military. Since 2009, Mission: Readiness has championed evidence-based, bipartisan state and federal public policy solutions that are proven to prepare our youth for life and to be able to serve their nation in any way they choose.
WHAT IS IT?
The Joint Advertising Market Research Studies (JAMRS) is a series of projects that seek to collect and buy information about the American public with the intent of formulating marketing and advertising strategies to aid in the military recruitment effort. It is in the service of the Department of Defense, as well as other government bodies, to a lesser extent.