Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13.

Jordan Uhl / The Nation -  Have a nice time getting banned, my dude,” Army recruiter and gamer Joshua “Strotnium” David told me right before he booted me from the US Army’s Twitch channel. I had just reminded viewers of the United States’ history of atrocities around the globe, and helpfully provided a link to the Wikipedia page for US war crimes.

Was I undiplomatic? Sure. But if the military is going to use one of the world’s most popular platforms to recruit kids, then it shouldn’t be able to do so without some pushback. Right now, with the support of Twitch, gamers with the US military are spending hours with children as young as 13, trying to convince them to enlist.

The Army, Navy, and Air Force all stream on Twitch using dedicated e-sports teams. These teams are comprised of skilled gamers who compete in tournaments for cash prizes. While members of military e-sports teams offer the regular gaming skill set, they’re also on-screen talent and recruiters. Instead of approaching a recruiter behind a table in a school cafeteria, kids can hang out with one who is playing their favorite video games and replying to their chat messages for hours on end.

Twitch, a livestreaming platform owned by Amazon, boasted more than 5 billion hours watched from April through June. (For comparison, Netflix claims that during quarantine people have been viewing around 6 billion hours of its shows and movies a month.) A typical military stream looks something like this: A recruiter, usually a man in his 30s, sits comfortably in his gamer chair inside a dimly lit room illuminated by a monitor and the colorful LED lights of his computer tower. An American flag hangs on the wall behind his right shoulder, an oversized stuffed animal sits to his left. He’s playing Call of Duty or Valorant. He’s friendly, and talks about how much he loves being in the Army. Despite being older than most of his young viewers, he speaks like them. “It do be like that sometimes. We do have some great comms,” said a recruiter in one recent session.

The practices employed on Twitch by military e-sports teams are part of a system by which recruiters target children in unstable and/or disadvantaged situations. Recruiters take advantage of the poor seeking steady income, the vulnerable longing for stability, and the undocumented living in fear because of their citizenship status. Now, at a time when all those factors are magnified by a pandemic that has left half the country out of work and over 30 percent unable to afford their housing payments, conditions are ripe for recruiters to prey on anxious youth.

Carson Frame / The American Homefront Project -  Listen to the Report

The Army is holding its first nationwide virtual recruiting campaign, after the COVID-19 pandemic forced it to scale back face-to-face interactions and revealed gaps in its digital outreach strategy.

As the coronavirus pandemic bloomed this spring, the Army reduced staff at many brick-and-mortar recruiting stations across the country. Enlistments slowed, fueling concerns that the service would have to extend the contracts of current soldiers in order to meet total force requirements.

Recruiters took their work remote, but lost out on some of the major recruitment opportunities that normally boost their numbers.

"That last moment before a senior leaves their high school-- typically we're there," said Staff Sgt. Kara Wilson, a station commander in West Texas. "We're helping them with support, finding them different avenues."

"However, we didn't have that moment this year, she said."

So Wilson and her team have had to build an online recruiting environment to reach those same young people. Apps like Facebook, Instagram, and Snapchat have proven the most effective, and Wilson has designed new campaigns for each.

But not without a little help.

AN INTERVIEW WITH
Nancy Cruz, Barbara Harris, Rick Jahnkow, and  Seth Kershner | Originally Published in Jacobin Magazine on October 18, 2019
 

SK
The National Defense Act of 1916 created the Reserve Officers’ Training Corps (rotc), which operates at the university level, along with Junior rotc, which operates at the high school level. At first, JROTC was kind of like rotc’s unwanted stepchild. There were only a couple hundred JROTC units across the country until the mid-1960s.
 
The program really started to expand in earnest once the draft ended in 1973. Between 1971 and 1974, enrollment in Army JROTC increased by 21 percent, Air Force JROTC increased by 50 percent, and Navy JROTC increased by more than 100 percent. High schools became the answer to the Pentagon’s manpower problems.
 
BH
Anyone under the age of eighteen should not be recruited or be part of the military system. I believe this is a United Nations protocol, and in my view the United States doesn’t follow it.

Jonah Walters / Jacobin Magazine -

Military recruiters understand that widespread joblessness is good for enlistment. They celebrate the arrival of “Sergeant Hard Times,” recognizing that misery is the best motivator.